Over the years, I’ve observed complete bewilderment over two of the fundamental features of a company’s culture: its vision statement versus its mission statement. In browsing explanations from ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Let’s call it what it is: organizational theater. Enormous time and energy go into crafting the perfect string of aspirational words, but rarely are those words embedded into actual behaviors, ...

“We’re overwhelmed, but everything we do fits our grand vision.” That was the main takeaway when a client my team coached assessed whether their myriad projects aligned with the organization’s vision, ...

KAISERSLAUTERN, Germany - U.S. Army Garrison Rheinland-Pfalz conducted a leadership team off-site at the Baumholder Rheinlander Convention Center Feb. 23 to synchronize efforts in the development of ...

A program (e.g., department, school, or program) mission statement includes a description of the broad purposes the program is aiming to achieve, the primary functions or activities of the program or ...

A vision only works when your team feels equipped to execute it. Empowerment happens through trust, autonomy and permission to lead confidently. Mistakes are growth moments; support your team through ...

The 2023 World Bank Group-IMF Annual Meetings took place from October 9-15 in Marrakech, Morocco, and unveiled the Bank’s bold new vision: creating a world free of poverty on a livable planet. Events ...