Google Analytics' new property, App + Web, allows marketers to combine the dimensions and metrics of app and website data into a unified report. Google introduced a new analytics feature in late July ...

In an update to Google Analytics, bot traffic will be automatically filtered out of reports for Web + App properties. “In App + Web properties, traffic from bots and spiders is automatically excluded.

Google is upgrading the new App + Web property in Google Analytics, which allows users to measure multiple websites and apps. App + Web properties were introduced this past July, and allow people to ...

Empowering businesses to navigate the digital landscape with comprehensive, cross-platform analytics. TEL AVIV, Israel--(BUSINESS WIRE)-- Similarweb Ltd. (SMWB), a leading Digital Intelligence company ...

Cody has been writing with Android Police for ten years. While best known for the hundreds of APK Teardowns and breaking news on many of Google’s new products and services, he also covers deeper ...

Appcharge, a direct-to-consumer (D2C) platform for mobile games, and marketing measurement firm AppsFlyer announced a strategic partnership. They will offer a unified cross-platform mobile and web ...

Database selection directly affects speed, scalability, and platform stabilityModern web platforms often combine multiple ...

The battle for app store analytics is hotting up. While App Annie has long offered a web front for some of its information - since joined by the likes of apptrace, Metricsmonk and AppData - Distimo ...

App Annie announced on Tuesday it would change its name to Data.ai. The company also announced a partnership with Similarweb to link web and mobile analytics data. CEO Ted Krantz told Insider in an ...