The scale of AI-powered discovery has been growing exponentially. OpenAI’s ChatGPT now reaches over 5 billion visits a month and 800 million active weekly users. More than 40% of users are under 25.

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.

Whether you work in healthcare communications, pharmaceutical marketing or biotech public affairs, you already know the rules of digital engagement are changing (and changing quickly). But there’s a ...

Answer Engine Optimization, known as AEO, is emerging as a core strategy for visibility in a search environment where users no longer want a list of links. ATLANTA ...

If your brand sells to moms, your content is already competing in a different arena than it was even a year ago. Search is no longer just about ranking. It’s about being chosen as the answer by large ...