It’s been 10 years since it was first “time for Claritin,” and DTC advertising as we know it was born. A decade after the FDA issued its draft guidance on broadcast DTC, it seems strange to imagine a ...
As the trend of direct-to-consumer (DTC) platforms continues to grow, pharma marketers are beginning to devise marketing strategies around them involving brand and above-brand strategies, patient ...
Watch your local TV station long enough; eventually, you will find an ad or two about a promising new pharmaceutical. That’s because leading industry players spend millions of dollars on ...
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