See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Aggregated event measurement will be an impactful change for many Facebook advertisers. Here's what you need to know to prepare. The first quarter of 2021 has been one of the most uncertain for ...

“Apple’s advertising business has more than tripled its market share in the six months after it introduced privacy changes to iPhones that obstructed rivals, including Facebook and Google, from ...

In an announcement yesterday, Facebook claimed its tool can reduce the cost of customer acquisition by about 40 per cent. For example, online retailer Fab.com was able to reduce its cost per new ...

Upcast Social is a London-based marketing firm specializing in managing Facebook campaigns. It was one of the early companies to be certified as a preferred marketing developer (PMD) for the Facebook ...