A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...

TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience panels, which rely on a smaller group of people that have ...

Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating Council is a ...