A massive part of the conversation around sports ratings and all their attendant sports business impacts on rights deals, advertising prices, and beyond is how they’re measured. While there are ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes. By Rick Porter Television Business Editor Nielsen has won accreditation for ...
Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...
TV media executives have long been critical of Nielsen-style audience panels. But calibration panels are a different story. Unlike audience panels, which rely on a smaller group of people that have ...
CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ) today announced the launch of an integrated user experience for its Consumer Panel clients globally. This brings the Full View of Retail measurement and ...
‘Twas the fight before Christmas? Now that Nielsen has completely switched over to its brand new Big Data + Panel offering, the Video Advertising Bureau (VAB) isn’t happy with how the company’s fall ...
CHICAGO--(BUSINESS WIRE)--IRI ®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, is leveraging a 1.5-million-member receipt panel, recently ...
Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The accreditation from the Media Rating Council is a ...
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