In December, Google told us they would move its structured data testing tool from Google's site to the Schema.org domain. This was after it first said it will deprecate the tool, since Google only ...

XML has two main advantages: first, it offers a standard way of structuring data, and, second, we can specify the vocabulary the data uses. We can define the vocabulary (what elements and attributes ...

At SMX East, Gary Illyes from Google said that he wants to see Google to get to a place where they do not need structured data or schema. Meaning, that Google is not dependent on webmasters and ...

When working with various data types at the speed of big data, this method is ideal for integrating and aggregating assorted information for the holistic value it provides The issue of schema—and what ...

Very few websites seem to be taking advantage of this easy, yet incredibly, effective SEO hack. According to Neil Patel, less than 1% of businesses online seem to be implementing this. So, now’s the ...

It’s pretty obvious to you how important these elements are to your site. But how can you make search engines understand that? The answer is with schema markup and rich snippets. What Are Schema ...