Starbucks has made bold changes to its rewards program to attract and retain customers amid economic uncertainty.

Green, Gold, and Reserve—into its rewards program. This move has split customers into two different camps: those who are ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

The iconic coffee giant launches a tiered loyalty system on March 10, bringing back Gold status and adding elite perks.

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

In business, retaining customers is just as important, if not more so, than acquiring new ones. One highly effective strategy for fostering customer loyalty and ensuring repeat business is the ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Hyundai Rewards is a three-tier rewards program offering new and current Hyundai owners discounts on new vehicles and Bluelink™ services Owners unlock rewards through a variety of activities Other ...

New long-term agreement includes co-brand credit card and installment loan programs, delivering tailored solutions to qualifying ...

The Saginaw, Michigan-based credit union brought its credit card program back in-house to capture more member spending and gain added control over customer relationships. Previously, its credit card ...