The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

There are pink pencils for her with "inspirational" quotes etched on them to the tune of "Buy the Shoes!" and antibacterial for him dubbed "Mr. Mom." There's even an entire blog pointing out the ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer and retail ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? You know what nightmares are made of—someone telling you you have to choose ...

Have you ever seen a photo of yourself, checked your smile, and thought, "I could use some teeth whitening"? Well, a lot of us have been there. The good news is that you can give your smile a little ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. They’re called pearly whites for a reason. Your ...

There are pink pencils for her with "inspirational" quotes etched on them to the tune of "Buy the Shoes!" and antibacterial for him dubbed "Mr. Mom." There's even an entire blog pointing out the ...