This session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

The digital analytics industry has expanded rapidly, yet it continues to face a persistent challenge: explaining why customers behave the way they do. Despite widespread adoption of sophisticated ...

I once invited a friend, Gavin, to help my pastor and me guide 30 lively teens through an all-night "lock-in" at church. Early in the evening Gavin challenged me to a game of table tennis in the ...

Creator-commerce platform LTK let go of some staff on Thursday as part of a reorganization. The cuts were tied to structural changes and a shift to focus on its new brand platform, the company said.

Biohacking has gone mainstream: What began with fitness trackers and sleep apps now includes hardware implants, with 67% of Americans in a recent survey identifying… ...