Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore strategy, context, and ROI.

AI is changing the nature of search and rewriting the rules for brands. It has spawned a cottage industry of AI search experts, though skeptics warn of overpromising. This story is one of a five-part ...

This guide describes online reputation management and how brands can use it to keep their public image positive.

Google AI Overviews cites YouTube more than any medical website for health queries, according to a study analyzing over ...

Let’s be honest: the old playbook of chasing “dofollow” links by the dozen doesn’t work like it used to. In 2026, Google’s ...

It’s no longer just about who has the best keywords; it’s about who the AI trusts enough to quote. With AI Overviews (AIO) ...

As AI integration in search becomes more mainstream, brands need to quickly develop strategies to boost their discoverability ...

Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon, YouTube, and an expanding layer of generative AI platforms that ...

The AI gold rush has created winners and losers, but the market hasn’t fully sorted them yet. While everyone chases AI ...

For years, SEOs optimized pages around keywords. But Google now understands meaning through entities and how they relate to one another: people, products, concepts, and their topical connections ...

The original version of this story appeared in Quanta Magazine. Imagine a town with two widget merchants. Customers prefer cheaper widgets, so the merchants must compete to set the lowest price.