Easier is better: This is the core of what Paulo Pisano, CHRO of Booking Holdings, said he learned last year. “In an environment where complexity has become a gravitational force across industries, we ...

Ipsos has closed the sale of 80% of its wholly owned subsidiary in Russia, Ipsos Comcon LLC, to Direct Investments JSC, a company run by businessman Andrei Malyshev. The move is to comply with a law ...

Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...

For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...