Mike Vrabel knows a thing (or three) about Super Bowls after winning them as a player with the New England Patriots. Now as a coach, Vrabel is using everything he's learned to prepare his team, even ...

Sazerac, which also owns Fireball and Southern Comfort, is using the Super Bowl to promote its Svedka vodka brand. Svedka has used a robot character named Fembot in past marketing, and the robot ...

There was a time LSU QB Garrett Nussmeier was considered a possibility for the top pick of the 2026 NFL draft. That isn't the case anymore, but Nussmeier used a strong showing at the Senior Bowl to ...

Puerto Rican superstar Bad Bunny is set to headline the Apple Music Super Bowl LX Halftime Show on Feb. 8, 2026. This makes the musician the first solo Latin and Spanish‑speaking artist to lead the ...

The Super Bowl is not only the biggest sporting event of the year, but it has also become one of the busiest scam seasons. Every February, millions of Americans receive texts, emails and calls tied to ...

Former Cal star quarterback and current Pro Bowler Jared Goff is in town not just for the Super Bowl festivities, but to pay a visit to his old stomping grounds during a pivotal time in the program’s ...

The Big Game has become an even bigger deal this year. An estimated 80% of U.S. adults are expected to watch Super Bowl 60, which matches the New England Patriots against the Seattle Seahawks on ...

Prop projections are one of the easiest ways to save time and remove bias from your betting process. That's especially useful in the lead-up to Super Bowl 60, with an explosion of markets now ...

The distinctly American team used a cultural phenomenon to reach the biggest audience possible as it tries to complete its “moonshot” into the sport. As the Seahawks dominated the Patriots on the ...