What if you could step into the world of augmented reality for less than the cost of a fancy dinner for two? That’s exactly what the VITURE Pro AR smart glasses promise, with a price tag under $200.

Meta is laying off of 1,500 workers in its Reality Labs division as it moves its focus from the metaverse to smart glasses with AI. Even though it lost billions on VR, the success of its Ray-Ban ...

First, let’s be clear about what augmented reality (AR) actually is, since the term has been bandied about for years, along with its kissing cousin, virtual reality (VR). AR is technology that ...

In premium markets, early insight and experiential clarity beat scale, noise and raw volume. AI creates real advantage when it reveals opportunity sooner, not when it merely automates. Luxury real ...

Virtual reality (VR) and augmented reality (AR) are at the forefront of immersive tech trends, each offering distinct experiences that appeal to different markets. VR delivers full digital immersion, ...

Now, Shoei has just turned up with the GT-Air 3 Smart, the world’s first to feature fully integrated augmented reality. To do so, it partnered with the France's EyeLights – the same company that ...

If someone on your holiday list is dying to play Pokémon Go or Jurassic World Live on an augmented reality rig, glasses and headsets can be found costing as little as $64 or as high as $1,700, with ...

Magic Leap and Google have recently unveiled a new prototype of Android XR smart glasses, equipped with Google’s Gemini AI. This significant leap in wearable technology could potentially be the most ...

Meta continues to sink money into the metaverse, anchored by virtual reality and augmented reality technologies. The company reported a third-quarter loss for the business on Wednesday of $4.4 billion ...

Amazon’s new augmented reality glasses for delivery drivers are currently in testing. (Screenshot from Amazon video.) MILPITAS, Calif. — Amazon is bringing delivery details directly to drivers’ ...

Niantic is giving its cute AR cartoon companions a voice that will let them guide you around in the real world and point out interesting facts. The feature is being demo’d first in Snap Spectacles.

New York’s Metropolitan Museum of Art is currently home to a guerrilla art project featuring the work of 17 Native artists. The unsanctioned augmented reality exhibition, “Encoded,” was launched by ...