Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits into the future of toys... Lego bricks have always been about creative ...

Another pup is joining Lego's pet collection, and this one "has big Golden Retriever energy," the company said on Monday, Jan. 19, in an Instagram post. The Lego Icons Golden Retriever Puppy set, ...

Last week at CES, Lego introduced its new Smart Play system, with a tech-packed Smart Brick that can recognize and interact with sets and minifigures. It was unexpected and delightful to see Lego come ...

Lego has officially revealed its next Legend of Zelda set, a massive 1,003-piece kit that recreates the epic showdown between Link, Princess Zelda, and Ganon from The Legend of Zelda: Ocarina of Time.

The time has come to catch ’em all! In LEGO form. Yes, two of our favorite brands are finally coming together to deliver a long-awaited gift to Pokémon trainers everywhere. LEGO’s newest sets will be ...

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So many possibilities when two bricks know one another’s exact relative position. So many possibilities when two bricks know one another’s exact relative position. is a senior editor and founding ...

Lego's newly announced Smart Brick is proving polarizing among its fanbase. It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses a risk to its core basis in physical play. Speaking to IGN, LEGO exec ...

We’re on the ground at CES in Las Vegas all week to sift through the hype and find the products that should actually be worth your money this year. Check out our guide to CES 2026 for our latest hands ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

I think we can all agree… We spend A LOT of time looking at screens in this day and age. Whether it’s for work or play, whether we’re young or old, whether we mean to or not, screens have just ...