When autonomy increases, so does the degree of diffused accountability. When we hear the overused business buzzword "we want to leave the human in the loop," we should consider how to address the ...
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Douyin, Consumer Behavior, Domestication Theory, Social Media, Online Shopping Share and Cite: Dou, W. (2026) Domesticating Social Commerce: How Douyin Becomes Embedded in Everyday Consumer Practices ...