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The proposal of a Sony and TCL joint venture that will take control of the former’s home entertainment business (which produces its TVs, soundbars and more) has shaken the industry. I’ll be honest, it ...

Japan’s Sony Corp announced on Tuesday that it had reached an initial agreement with China’s home appliance heavyweight TCL Electronics Holdings Ltd for the establishment of a joint venture to take ...

Sony cedes majority control of Bravia TV to TCL in new strategic partnership TCL acquires 51 percent stake; Sony retains 49 percent in joint venture Bravia TVs to use TCL displays, Sony to handle ...

Sony is partnering with Chinese rival TCL Electronics, ceding majority control of its iconic Bravia TV brand. In a new joint venture, Sony will hold a 49% stake, while TCL takes 51%, to manage global ...

Sony Group Corp. is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics Holdings Ltd., the latest Japanese company ...

Sony Group is spinning off control of its home entertainment business, including the flagship Bravia television brand, to Chinese rival TCL Electronics, the latest Japanese company to cut exposure in ...

In a major shift for the consumer electronics industry, Sony Group Corp. has announced it will cede majority control of its home entertainment division, including the iconic Bravia television brand, ...

Sony and TCL are forming a global TV joint venture with TCL holding majority control. It’s a seismic power shift that rewrites the future of Sony BRAVIA TVs. Sony and TCL have confirmed plans to ...

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a ...

TCL is taking majority ownership of Sony’s Bravia series of TVs, the two companies announced today. The two firms said they have signed a memorandum of understanding and aim to sign binding agreements ...