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Multi-touch data-driven attribution models can be a true superpower if they are unbiased and connected to underlying order data. They allow e-commerce marketing teams to optimize for contribution… | Alain Odijk

Can we talk about attribution for a minute? First-touch, last-touch, multi-touch. What s your tribe? Choose your poison! Attribution models are 𝗯𝗿𝗼𝗸𝗲𝗻. Last touch gives full credit to the… | Julien Rio

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