Bringing back a snippet from the Wadhwani Viewpoint podcast with Siddharth Ramasubramanian, Founder & CEO of Hello Tempayy (a conscious food venture that seeks to address the nutrition gap in the Indian vegetarian diet). Creating a category as a startup, and launching an online business, both come with unique challenges. Siddharth shares the research and rationale that went into launching a tempeh product, and the logic behind his pricing strategy in a cost-conscious market like India. He also b